Saturday, June 6, 2015

PATREON Patron Crowdfunding: THE MORE THE MONEY-ER


With the 10 year anniversary of the video sharing site YouTube, comes innovation in the social media crowd funding arena. Just as YouTube opened doors for everyday people to share their ideas and sometimes gain millions of views, Patreon patron funding is paving the way for artists of all kinds to benefit from ongoing funding for their creative projects.

In contrast to the funding styles of crowdsourcing sites Kickstarter and GoFundMe, Patreon is leveraging the interest of the patron who enjoys continuous giving. Other funding sources assist the artist with gathering funds to start, tweak, or finish projects. Patreon, founded in 2013 by friends Jack Conte and Sam Yam, provides a forum for artists to present their ideas and creations while also providing access to patrons who fin their work interesting and would like to further their art endeavors by pledging amounts as low as $1 dollar on a daily, weekly, or monthly basis, .This format allows the artists to create and helps them to eat too. No longer are the artists seeking funding on the Internet forced to be known as ‘starving artists’

Jack Conte’s goal stems from his experience as a successful and well-known YouTube artist who experienced success during the height of YouTube buzz. He can be seen here as part of the group Pomplamoose. The success and then eventual decline of Conte’s success on YouTube directed his attention to the arena of crowdsourcing to continue his creative work. He found that artist didn’t just need a one-time fix of funds, but to be seen as legitimate creators of relevant art, in all forms. He shared his insights (some harsh language) in an interview that expresses his excitement for the opportunity to look at art as a legitimate craft that still has usefulness. The move of art has truly has become mobile. Patreon is offering an alternative to artists being made to sign away their creative an in most ways financial freedom just to make what they believe in an  think people will also enjoy.

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