I decided to post an article on the usage of apps. Apps have
become a major part of everyday life, there’s an app for everything. Android’s
app store has close to 1.6 million downloadable apps, downloads are very
diverse in their content; from mobile gaming to medical assistance. Companies have
been strategically marketing towards smartphone users and their tendency to
gravitate toward products compatible with their devices, even blood glucose
readers have a downloadable app to assist in recording glucose levels throughout
the month.
With so many options it may be difficult for a company to
get their apps in the hands of the user. Apps can be found virtually everywhere, apps
are no longer restricted to the app store. It is common for an individual
searching for a product or service to be recommended to an app to make the
process easier. There are multiple companies in airline industry like Travelocity
that have made millions off downloadable apps to ensure the cheapest flights
and assist with the often complicated booking process. Apps are advertised in videos and across
social media. Think about all the App ads you see while using Facebook, you
most likely view multiple ads a day without even knowing it. One in four apps
are found while searching the web.
A huge challenge the App industry faces is how to keep users
engaged. Often apps are downloaded, used for the first week and then never used
again. I think snapchat does a great job of keeping users engaged through Snap
Stories. Snapchat has daily posted
stories by multiple companies that provides news and entertainment. Some companies
keep users engaged by providing daily coupons and informing users of
promotions. Some applications add new features regularly to reengage users. It is important to provide these features in
an app to ensure its use. 30% of apps use the promotions strategy to reengage
users. 24% of apps use the bonus content feature for reengagement, 21% of reengagement
is credited to the fact that downloaders friends and family started using it
recently, And 16% of reengagement credited to the use of notifications.
There is also Mobil app engagement ads. This is a feature of
search engines. Mobile app engagement ads pop up when a user is searching for
something they have an app for. The ad reminds the user of their download and
encourages them to use the app with a link.
All the information provided was part of a survey google
conducted. Google surveyed over 8100 smart phone users that have used smart
phone apps within the last 30 days. I found the results to be very interesting as
well as useful when considering making an app. I wish I knew of a program to
create apps because I thought of a pretty cool one. It is important to notify
users of the practicability of your app and to inform them how it will assist
them. It is also beneficial to have your app ads marketed on web pages that pertain
to its features, it would be ignorant to have a ad for the McDonalds app on a
vegan website. It is also important to add features that keep the user engaged
to ensure the future use of your app. if you’re thinking of making an app this
article will definitely assist in its success
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