Have an Auction,
not a Garage Sale!
Todays auction companies realize that creative mass marketing and the role social media plays are critical for generating new and high quality prospective bidders, thus ensuring the most successful auction possible.
The days of a farm or estate auction advertised in just the local paper are gone. The advancement of social media and technology being embraced by auction companies has resulted in a win-win situation. Sale prices have skyrocketed on average for what is sold, collectors can now easily find the sales and items specific to their passion, and attendance at events has grown significantly.
Recently I had to move my father in law to an assisted living facility, something many of us face as our parents age. While he is a true "gem" of a man, he is also a hoarder! 25 acres, a big red barn, outbuildings and a century old farm house full of STUFF! I was faced with a difficult decision - Auction or Garage Sale?
The days of a farm or estate auction advertised in just the local paper are gone. The advancement of social media and technology being embraced by auction companies has resulted in a win-win situation. Sale prices have skyrocketed on average for what is sold, collectors can now easily find the sales and items specific to their passion, and attendance at events has grown significantly.
Recently I had to move my father in law to an assisted living facility, something many of us face as our parents age. While he is a true "gem" of a man, he is also a hoarder! 25 acres, a big red barn, outbuildings and a century old farm house full of STUFF! I was faced with a difficult decision - Auction or Garage Sale?
Watch this short video clip of a Michigan auction and the HUGE turnout they had (Note the atmosphere! Fun, happy, and how extremely interested and ready the bidders are to buy!):
Here’s the truth of it all – the straightforward facts!
- Only at auction is the selling price negotiated HIGHER, rather than being reduced! Auctions eliminate “Negative Haggling” (The process of, and attempt to lower your asking price).
- Live auctions create a unique, vibrant, exciting and competitive atmosphere among highly targeted and interested bidders! This means that a seller is most likely to attain “true market value” for their items.
- You the seller/consignor set your own terms and conditions of the sale during a consultation. You do have a say in things! The standard rate for an auction company to keep is 20%-35% and completely negotiable!
- They come to you! Take pictures, a full and very detailed inventory, and catalog the items to be auctioned. At this time a tentative date and location are established for the sale.
From this point on, they do all the work! Your items are in the hands of professionals who immediately begin the exhausting preparation process.
Previous sale items and the prices achieved:
There are some AMAZING auction companies out there!
Below are key items to look for when searching one out.
Watch for them to be linked to all forms of social media (Facebook, Twitter, Youtube as a start). Do they have current and high quality inventory photos for upcoming events, does their website included testimonials, do they have video footage of previous auctions? The following are some good examples:
Make a wise choice! Sell using the auction method and let
your items skyrocket in price by reaching the true collectors and vested
bidder, with a “pro” handling it all for you and making it easy.
This is a
win-win situation in my experience!
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