#PrimeDayFail

People ask me “why don’t you have a Facebook account; how can I know what you are doing 24/7?” The reason is simple, I don’t need it! I did cave in and open a Facebook account for research and to see how it benefits businesses, but I am having more fun reading how a Social Media campaign can end up hurting the brand instead of helping it. Black Friday is know as the busiest shopping day of the year with major discounts and amazing deals. What can possible be better than Black Friday? Amazon took on that challenge on July 15, 2015 announcing an exciting, better that ever sale that promised to be better than Black Friday. People stayed up into the wee hours of the morning waiting to be the first person to grab a deal. There is a saying, “if it sounds to good to be true, then it probably is”. This event ended up being the poster child for this popular phrase. People described Prime Day as an awful garage sale, just trying to get rid if junk that has been around the warehouses for years. Anything that was any good was “marked down” by only $5 down to only a nickle off! People were so disappointed and let down about this major event and they took to every social media outlet to voice their frustration.

People had a lot of fun mocking the event as well. You know how hashtags can be created to boost your image? Well, #PrimeDayFail dosn’t seem like an image booster to me! If a business plans on having an event that is bigger than Black Friday, they might want to take surveys from consumers to get an idea on how the event might do. I guarantee a sale on a t-shirt with Diane Keaton’s face on it is not exactly what the average American is waiting to buy! But in case you were wondering, only $8, 50% off the regular price and available in XXL only! What a deal! Click here to see more funny Twitter posts.

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