Buzzfeed is a company that has been getting a lot of attention in the past few years, but especially in the past year or so. Almost anyone can find an article or a video from Buzzfeed on any of their social media accounts on a day to day basis. I know that Buzzfeed is always all over my Facebook feed, Tumblr dash, Twitter timeline, and even on Snapchat with their own Discover Stories.
Buzzfeed has very successfully used online marketing to create somewhat of an empire. Their articles and videos span from current news and entertainment news to humor, fandoms and food enthusiasts. Their “Tasty” video series shows you in short videos how to make cool recipes, and that’s something that can be seen shared all over Facebook. Their Discover Stories on Snapchat (which contains many articles, pictures and videos all in one section of the app, updated every 24 hours). They have quizzes on their website, for pretty much any subject you could think of. Their use of gifs in their articles also makes them pretty popular, because gifs are still not quite to on being a widespread thing on every social media platform and every website. They are fun and interesting and it is something that really captivates the readers on the internet today.
Part of the success that Buzzfeed has had, comes from their ability to cater and relate to many different audiences, so essentially, they usually have something for everyone. Scrolling over the “More” tab on their website gives you twenty-seven different topics alone to choose from. The site could entertain you for hours and hours on end.
They really have taken over the internet in a sense (even more than Kim Kardashian’s “Break The Internet” campaign possibly) and I think that it’s a really great site. If you haven’t heard of it (which if you haven’t I don’t know how), I hope that you check it out.
Sources
www.buzzfeed.com
Cresci, Elena. "21 Things You Need to Know about BuzzFeed's Success." The Guardian. Guardian News and Media, 11 Aug. 2014. Web. 10 Feb. 2016. <http://www.theguardian.com/media/2014/aug/11/21-things-you-need-to-know-about-buzzfeeds-success>.
"How BuzzFeed Discovered the Secret to Success on Social Media." Entrepreneur., 02 Nov. 2015. Web. 10 Feb. 2016. <http://www.entrepreneur.com/article/250963>.
"13 Things You Can Learn from Buzzfeed's Success: A Study of Jonah Peretti's Marketing Strategies | We Make Websites." We Make Websites. Web. 10 Feb. 2016. <http://wemakewebsites.com/blog/13-things-you-can-learn-from-buzzfeeds-success-a-study-of-jonah-perettis-marketing-strategies>.
No comments:
Post a Comment