Pinterest is a social
networking site that is also known as a visual bookmark. Almost any site,
article, video, etc. that you visit will have a link to “pin” to your
Pinterest. With Pinterest, you create what are known as “boards”, each board
being a different category, such as Food, Drinks, Travel, Fashion, Books,
Design, etc. As you browse the internet and find something you love and would
like to save, simply click the Pinterest button and save it to the appropriate
board. Customers can also browse all of the categories already on Pinterest,
and visit/save the articles directly from these. You can save things you would
like to do yourself from home, or things you can purchase through these sites.
It is said in the YouTube video attached that women use Pinterest more for a
wish list, while men use it more to purchase items.
Businesses can create their own
official Pinterest site and promote directly! For example, if you sell food,
post pictures of the food you provide! An example of a successful brand on Pinterest
is Everyday Health. When you visit Everyday Health, they have over 66 boards
ranging from Diet & Nutrition, Health News, Superfoods, Inspirational
Quotes, Boost Your Mood, Kids Health, and so many more. They also provide
weight-loss tools and expert advice. This would be a great brand for a work our
equipment businesses to connect with. They can advertise their products through
this brand on their boards in order to connect with even more customers. This
brand alone has over 3. 9 million followers.
Any business can take
advantage of Pinterest’s many ways to connect with customers and consumers. If
a customer loves a certain pair of shoes seen on a board? Simply click the link
and purchase directly from the lenders site! Have to buy that painting you
seen? Click and purchase! I personally love Pinterest and use it on a daily
basis! I mostly use it for pinning recipes, decoration idea, DIY projects, and
Health and Fitness ideas. I think it is awesome that Pinterest users can search
for absolutely anything they’re interested in and find results! There are so
many categories, the possibilities are endless!
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