GaggleAMP

GaggleAMP

One application that I’ve recently been exposed to and am excited about is GaggleAMP. Many marketers who say, “If only our sales and business development team would share our social media postings, it would help us reach a greater—and more relevant—audience in social media.” This is especially relevant in B2B companies where you traditionally have a large sales force compared to a small number of people in marketing. That sales force represents a potential army of internal brand advocates who can help make a company’s social media marketing efforts much more effective. It can leverage employees, partners, customers and fans to share your company's social media messages on your behalf.

With the emergence of GaggleAMP, social media and marketing directors can now utilize the reach of their internal staff to help spread their message in social media, and internal employees have complete control in deciding exactly which messages they would like to share on which platforms and how frequently. Companies simply sign up to GaggleAMP, create a “Gaggle” (a group revolving around their content), and then request that interested employees join the Gaggle. Employees then authorize their social networks and decide which content they would like to share with their network. GaggleAMP can send notifications when new content is available to be posted, and there is even a “point” system to gamify social sharing and reward those internal employees who are good sharers. GaggleAMP tracks activity, allowing you to report on the impact and ROI for every message and campaign.

B2B companies are sitting on a goldmine of brand advocates who work at their company. By using GaggleAMP, they can organize and leverage their internal tribe while ensuring control over social media messages that are sent out externally. For employees, its internal content curation served up on a platter to give them more timely and relevant content to share with their networks and maintain mindshare on whichever social networks the company’s customers or clients are on.

You can expect to hear about more companies adopting GaggleAMP in the months to come. Here is the link:  https://gaggleamp.com/