Sunday, September 20, 2015

Looking for something Yelp it!

Russel Simmons and Jeremy Stoppelman founded Yelp in 2004. It has millions of businesses worldwide that let you read reviews before visiting establishments from where to grab a bite to eat to where a good place is to get your tires changed.

As a business owner, you can advertise and Yelp helps drive more business their way by using targeted ads and upgraded profile. Ads can appear on business pages and viewed from the search results. Yelp offers branded profiles and enhanced profiles as options. The branded profile offers video option, slide show, or a call to action feature. The enhanced provides the same features as the branded but includes the option of removing ads from competitors from your profile.

It is safe to say that businesses are taking note of yelp. Many times when you check into places like Applebee’s they will offer you a free appetizer. You just show the server your phone and they bring you the free appetizer right to your table. I have read many reviews and seen that managers do sometimes respond to “yelpers” especially if the review was not a good one.

As consumers, most of us have probably used Yelp from time to time for one reason or another. You can find much more than just restaurants, however this is the main what I have used it. You can look up anything from taxi services, to construction services, to pet stores.

You can pull Yelp up on any mobile device, computer or tablet from anywhere, write reviews, check-in to businesses and even upload photos! Look up addresses and phone numbers, call a business, or make reservations directly from the app. There is also an event tab to search for local events based date and even category. There is a “talk” tab on the site so you can chat with other “yelpers.” This for me is a little over the top people posting just any ole thing i.e. Bruce Jenner interview, what does this have to do with the site.

As you can see, you can view so much on yelp. If you want to find something by neighborhood, distance, rating, or price, then this is the app for you – go check out YELP!  No matter how many miles you are from home, yelp will find you the closest place of your interest.

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