Comedy Helps Marketing

It’s hard being a new company in a world where we have so many options. You have to make your brand stand out and stick into consumer’s heads. As I was doing homework for another class we were shown the link to Dollar Shave Club. The link took me to a YouTube video explaining the company and how it works. I couldn’t stop laughing. It had really caught my attention. When it came to writing this blog, I thought again about the video that made me laugh while being serious about their products.

Dollar Shave Club is a subscription service that sends you razors every month for a small cost. They used the power of a video and comedy to sell their product, and in my opinion it worked. The YouTube video is silly, and meant for mature eyes only. There are many curse words, but that does not bother me. The jokes are stupid, but that’s what I like about it. It caught my attention more than any other company has in awhile. I loved the sense of humor thrown in with the seriousness of selling a product. Since the opening video for the company they have made several more, each equally as funny. 

DSC did a great job in marketing their product through video.  If they continue with making YouTube videos and marketing those videos through other Social Media platforms this company could be even more successful. I think that the company is reaching the younger generations with its marketing platforms and humor. After watching the videos and being so intrigued I have looked into buying the razors for my boyfriend.

What do you think about Dollar Shave Club’s video marketing on YouTube?

Links:

Opening Video: https://www.youtube.com/watch?v=ZUG9qYTJMsI

YouTube Channel: https://www.youtube.com/user/DollarShaveClub

Website: www.dollarshaveclub.com