"Mention" is one of those "Watson-super-computer-sophisticated-futuristic" technology tools now available to anyone with enough disposable income to buy a computer. The mention app is readily available for free and functions by recording the information every time someone posts to the internet using your brand name or reference to your product/website. It records the data and allows you to view the trends of the posts like where the post is coming from, was it a positive or a negative post? It records the date of the posts and how many.

What a great tool! They can see as soon as a bad review comes up so they can correct the mistake. Small businesses can now send out flyers in a certain area and study how many people then go to their computer and MENTION the business. They don't even have to send customers surveys on how to improve if people are going online to write about it themselves. They can try other strategies, whatever they think of, and then view the results as they come in.

Mention is free, but free only covers 500 mentions per month. To buy a professional pass it costs 19.99 and that earns you 50,000 results! That's enough to want to buy the pass and hire a couple people to go through the info. There's no doubt in my mind that tools like mention are now pretty much vital for a small business.


http://www.razorsocial.com/social-media-monitoring-tool-mention/

https://en.mention.com

https://play.google.com/store/apps/details?id=net.mention.android&hl=en