Vivofit by Garmin

In the last year Garmin came out with the Vivofit, a popular activity tracker. Soon, the new Vivofit 2 will be available to the public.

Garmin Vivofit 2: Get up and get moving.

Had to get rid of the red bars on my @Garmin vivofit, so I ran up and down the stairwell at work #PathToFit

One of the benefits of Vivofit by Garmin, over other activity trackers, is Vivofit shows a series of red bars at the top of the display to let you know how long it has been since you were active. This picture is of a Vivofit user who is motivated to start moving because of the red bars that are above the number 2624.

This picture of a Vivofit user responding to the red bars was retweeted 6 times, and 27 people gave it a star. Garmin then retweeted this image. This is a good use of social media by Garmin. The picture is engaging and it shows someone using their product. Ultimately, this picture encourages people to start moving. The person in this picture is running up and down the stairs where they work. It conveys that moving can be mixed into a person's day.

Vivofit by Garmin is about getting people to move, responding to the red bars, and tracking that data. If people are successfully responding to their Vivofit, that means they are looking at it. To encourage people to buy and wear a Vivofit, possibly instead of a watch, Garmin is partnering with designers and coming up with well-designed Vivofit bands.

Introducing Jonathan Adler and Garmin - chic, patterned bands for vivofit and vivofit 2.

The picture above is of a Vivofit band designed by Jonathan Adler. The design is modern, geometric, and colorful. This is one way to get people to wear the product. This picture that was tweeted by Garmin is another example of Garmin using social media well. This picture was retweeted 28 times and 26 people gave it a star.

Vivofit is an example of how Garmin uses social media well.