McDonald's is the biggest fast food company in the world. They are constantly doing different marketing ideas to make themselves even bigger and you would think that they would be able to afford someone who is one of the best at marketing but I guess not. A couple of weeks ago around February 4th, McDonald's put up a picture in Facebook that said "Tamales are a thing of the past". This instantly got backlash from Mexicans because the tamale is a food that has been eaten throughout history and there are even festivals that celebrate them. People retaliated by posting things against McDonald's such as how gross they think their food really is. McDonald's responded to this by taking down the ad and putting out an official apology saying that they never meant to be disrespectful and even talked about the different Mexican foods they serve to back themselves up.

Overall, I think that this backfired on McDonalds. They ended up getting more negative publicity I feel by the amount of negative postings that people were making about McDonalds in response. I don't really think that McDonald's did anything incredibly wrong in this case, but I do think that for a corporation as big as they are, they should really pay attention to every possible way that people are going to respond and also if what they are doing is in anyway offensive. I just feel like for as big as McDonalds is, something like this shouldn't have even happened in the first place but McDonalds did make the right choice when they did a public apology.

Link: http://www.theguardian.com/world/2015/feb/04/mcdonalds-mexico-facebook-ad-tamales