Social Media and Businesses

In the article “How to Properly Use Social Media to Fit Your Business Strategy” author Chuck Cohn talks about the increase of a connected society that builds upon social media presence. Everybody is using Facebook, Twitter and Linkedlin business are using these tools as a strategy for their growing business. It doesn’t matter what kind of business you have, plugging in social media to help increase the profits and customers will be beneficial. Chuck Cohn talks about how linking social media activity to your business plan is one of the keys to increase business. There is advice on what to do and Chuck Cohn touches on three; choose the right platforms and practices, set goals for your social media use and take a systemized approach to content. It is important to note that when presenting appealing content on any social media website don’t post about having them to check out the latest deals because it will draw them away. Make the post about what is related to the product or service and make it interesting so that it will encourage people to come back to the company again. Chuck Cohn wraps up the article by saying “By choosing the correct platforms and practices, identifying key goals, and planning your approach to content, you can ensure your use of social medial supports your core business strategy.”  

It matters on how you conduct your business and how you reach out to your customers so don’t over sell your product but sell it in a way that is appealing to the customer and they just might come back to your company.